Aaliyah Wanyá (wan-yay) Wilkerson is a developing disruptor in the branding and business industry as a multiplatform communicator. Graduating with a Bachelor of Science in Broadcast Journalism in 2018 from Florida Agricultural and Mechanical University (FAMU), Wilkerson has managed to use her journalism and video production skillset to propel her in the Marketing and Communications Industry.
After becoming one of the FAMU TV-20 anchors, copy desk chief of the campus newspaper, the FAMUAN and maintaining a close relationship with the campus community as the Lead Marketing and Communication Intern in FAMU’s Office of Communication, Ms. Wilkerson has always had a love for storytelling.
“I believe that just like every person in the world, brands also have personalities and stories. As a Multiplatform Communicator it is my job to tell that brand’s story just as strongly as a journalist commits to a breaking news story,” Wilkerson explained.
Wilkerson is now pursuing a Master of Science in Integrated Marketing and Communications at West Virginia University. While working as the Marketing and Communication Coordinator for the Office of University Housing at FAMU, Wilkerson has managed to maintain a 4.0 GPA, be featured in the school’s blog, and continue to write for department magazines.
Wilkerson’s goal to continue to develop unvoiced brands doesn’t overshadow her ability to give back to her local community. Wilkerson created a Marketing and Communication Internship within the Office of University Housing to mentor over four young students in their graphic design and marketing skill set.
“Many people have poured into me on this journey, and I want to do the same for others. There’s no value in being a professional story tell if you can’t help other’s learn to develop a story of their own. That’s the art of giving back.”
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